A Southwest Florida innovation has officially joined the major leagues. Helimix, the Punta Gorda-based company known for its distinctive, ball-free shaker bottles, has sold its design and intellectual property to outdoor giant Yeti in a $38 million all-cash transaction.
A Local Success Story Founded by Jordan Holmes and operating out of Charlotte Street in Punta Gorda, Helimix disrupted the fitness market when it launched in 2019. Unlike traditional shaker bottles that rely on wire balls or whisks to mix protein powders, the Helimix bottle utilizes a patented hexagonal shape. This angled interior creates a vortex when shaken, blending supplements effectively without extra parts.
The design garnered a massive following, amassing over 39,000 five-star reviews on Amazon and manufacturing its products in St. Petersburg, FL. The deal was supported by regional partners, with Sarasota-based firm Rework Capital advising Helimix through the transaction.
Last Chance to Buy As part of the transition, Helimix will cease its independent operations. The company announced that November 27 will be the final day to purchase products from its website.
To celebrate the acquisition and thank their loyal customer base, Helimix is offering a farewell discount.
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Offer: 40% off all inventory
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Code: ITSBEENREAL
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Deadline: November 27 (or while supplies last)
Future Plans with Yeti Yeti President and CEO Matthew Reintjes announced the acquisition during a recent earnings call, signaling the brand’s expansion into the $2.5 billion sports and wellness market.
Fans of the product will have to wait a short while for the next iteration. Yeti plans to relaunch an updated version of the shaker bottle—incorporating the patented vortex mixing system—in 2026. Reintjes noted that the new line will be manufactured in the United States, continuing the legacy started by Holmes, who will work with Yeti during the launch phase.
